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Meet our core team of strategic and experienced consultants.

We make things happen.

Whatever phase your business is in, our multi-disciplinary team of specialists is able to provide the specific know-how in addressing your needs.

Through extensive engagement and analysis to understand your company, we are able to provide comprehensive and holistic strategies to navigate trends and achieve your goals, whatever the time horizon.


Talk to us today to gain an unfair advantage over your competition.

Meet the Nucleus.

Roger LEE

CEO, Founder

Roger is a catalyst with insights from a wide spectrum of industries that empowers businesses. With more than 16 years of business experiences and diverse business network resources, Roger is also a serial entrepreneur.

Combining his knowledge in advertising, business modelling, capital markets and financing , Roger regularly consults for 'investment ready' entrepreneurs to develop bankable models and engineer exit strategies. Roger also specialises in setting up and managing regional offices for overseas clients extending their footprint into Asia, with a fast go-to-market strategy and network access.

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Gerald TAN

Chief Branding & Communications Officer

With over a decade of experience in advertising and integrated marketing, Gerald has helped companies across industries find their distinct voice and create their unique brand value through a combination of effective strategies and strong communication.

Gerald leverages on the power of communication to generate visible results, both internally and externally in any business. From internal communications projects to national campaigns and global initiatives, Gerald has developed successful integrated communications strategies that resonate.

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Irene KHOR

Chief Marketing Officer

Irene has been developing and implementing powerful marketing tools for clients over the past 10 years. In conjunction with impactful marketing strategies, Irene excels in identifying and developing revenue channels to boost business growth and expansion.


Irene also specialises in capital fundraising and stakeholder management, as well as maintaining excellent investor relations, charting businesses' accelerated path towards high returns over a shorter time horizon. Irene has also assisted companies in their structural and operational evolution, spearheading them on the road to IPO.

Meet the Consultants.
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TENG Theng Dar BBM

Investment, Market Access

Ambassador to the Sultanate of Oman
Adviser, SE Asia, Shizuoka Prefecture Government, Japan
Global Business Adviser, Miyagi Prefecture Government, Japan

Member, Steering Committee, ASEAN Japan Meeting Group


Clarence PHUA

Market Access, Vietnam

President - Asia-Pacific Elite Entrepreneurs Association

Director - Aquarius Vietnam

Advisor, Business & Cross-Market Strategies - Crème Academy



Data, Artificial Intellience, Machine Learning

Head, Reluvate Technologies

First accredited training partner, AI Singapore

Practical AI applications and digital transformation

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Social Activist

President - Asia-Pacific Elite Entrepreneurs Association
President - SCBA Cambodia
President - Lions Club of Singapore
Honorary Secretary - Singapore Guangdong Association

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Daniel CHOO

Market Access, Thailand

Founder, Director - Crème Education (Thailand)

Advisor - King Mongkut's Institute of Technology Ladkrabang

Advisor - Thailand Professional Qualification Institute

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Sherin LEW

Family Office, Wealth Management

Honorary President, Singapore Kwangtung Hui Kwan

Honorary Secretary, Singapore Cambodia Business Association

Honorary President, Culture & Economic Exchange (Singapore)

Life Member, MDRT/COT/ToT (2011-2021)

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Ryan LIN


Director, Bayfront Law (alliance with Nishimura & Asahi)

Director of Venture Capital Fund Management (MAS lic)

Corporate (Corp Advisory, M&A, Joint Venture)

Family Office, Global Investor Programme

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Kevin SIOW

Data Protection, Business Automation

Certified Data Protection Officer

Associate Consultant - Singapore Productivity Centre

Approved Business Adviser - Enterprise Singapore

Professional Singapore Certified Management Consultant


Thomas SIM

Supply Chain, Logistics

Chairman, Human Capital, Singapore Logistics Association
Project Consultant, Asian Development Bank

Master Trainer, African Union

Chairman, Academic Board, The Logistic Academy
FIATA Intl Federation of Freight Forwarders Assoc, Senior VP
Lead Trainer, FIATA Foundation Vocational Training


Kenny NG C.A.(M) / CPA (Aus)

Corporate Finance




Sustainability, Corporate Ethics, EHS, Social Compliance

Responsible Business Alliance (previously known as EICC), Sedex Members Ethical Trade Audit (SMETA)
Safety - ISO 45001
Environment - ISO 14001, FSC CoC



POH Eng Seng


Chief Corporate Officer, Surbana International

Ex-ECO of Express Print Ltd

Director at DHL Express


Simon LEE


President - Asia-Pacific Elite Entrepreneurs Association

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