
Team.
Meet our core team of strategic and experienced consultants.
We make things happen.
Whatever phase your business is in, our multi-disciplinary team of specialists is able to provide the specific know-how in addressing your needs.
Through extensive engagement and analysis to understand your company, we are able to provide comprehensive and holistic strategies to navigate trends and achieve your goals, whatever the time horizon.
Talk to us today to gain an unfair advantage over your competition.
Meet the Nucleus.

Roger LEE
CEO, Founder
Roger is a catalyst with insights from a wide spectrum of industries that empowers businesses. With more than 16 years of business experiences and diverse business network resources, Roger is also a serial entrepreneur.
Combining his knowledge in advertising, business modelling, capital markets and financing , Roger regularly consults for 'investment ready' entrepreneurs to develop bankable models and engineer exit strategies. Roger also specialises in setting up and managing regional offices for overseas clients extending their footprint into Asia, with a fast go-to-market strategy and network access.

Gerald TAN
Chief Branding & Communications Officer
With over a decade of experience in advertising and integrated marketing, Gerald has helped companies across industries find their distinct voice and create their unique brand value through a combination of effective strategies and strong communication.
Gerald leverages on the power of communication to generate visible results, both internally and externally in any business. From internal communications projects to national campaigns and global initiatives, Gerald has developed successful integrated communications strategies that resonate.
Meet the Consultants.

TENG Theng Dar BBM
Investment, Market Access
Ambassador to the Sultanate of Oman
Adviser, SE Asia, Shizuoka Prefecture Government, Japan
Global Business Adviser, Miyagi Prefecture Government, Japan
Member, Steering Committee, ASEAN Japan Meeting Group

Clarence PHUA
Market Access, Vietnam
President - Asia-Pacific Elite Entrepreneurs Association
Director - Aquarius Vietnam
Advisor, Business & Cross-Market Strategies - Crème Academy

Ken GUO
Data, Artificial Intellience, Machine Learning
Head, Reluvate Technologies
First accredited training partner, AI Singapore
Practical AI applications and digital transformation

Sunny YEW PBM
Social Activist
President - Asia-Pacific Elite Entrepreneurs Association
President - SCBA Cambodia
President - Lions Club of Singapore
Honorary Secretary - Singapore Guangdong Association

Daniel CHOO
Market Access, Thailand
Founder, Director - Crème Education (Thailand)
Advisor - King Mongkut's Institute of Technology Ladkrabang
Advisor - Thailand Professional Qualification Institute

Sherin LEW
Family Office, Wealth Management
Honorary President, Singapore Kwangtung Hui Kwan
Honorary Secretary, Singapore Cambodia Business Association
Honorary President, Culture & Economic Exchange (Singapore)
Life Member, MDRT/COT/ToT (2011-2021)

Ryan LIN
Legal
Director, Bayfront Law (alliance with Nishimura & Asahi)
Director of Venture Capital Fund Management (MAS lic)
Corporate (Corp Advisory, M&A, Joint Venture)
Family Office, Global Investor Programme

Ken SIOW
Data Protection, Business Automation
Certified Data Protection Officer
Associate Consultant - Singapore Productivity Centre
Approved Business Adviser - Enterprise Singapore
Professional Singapore Certified Management Consultant